What is Gamification?

Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.


Gamification has been widely applied in marketing. Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use gamification for the purposes of marketing and customer retention.

Education and training are areas where there has been interest in gamification. Microsoft released the game Ribbon Hero 2 as an add-on to their Office productivity suite to help train people to use it effectively, which was described by Microsoft as one of the most popular projects its Office Labs division ever released.

Experts anticipate that the technique would also be applied to health care, financial services, transportation, government, employee training, and other activities.

Top 3 Industries Using Gamification

Advertising / Marketing



Why Games?


9 in 10 New Zealand households have at least one device for playing interactive games, the most popular activity on smartphones, tablets and the web.

86% of parents who consume video games play with their children.

43% of time spent on smartphones and tablets is playing games, with an average of 55 minutes per user everyday.

People like to share game experiences through social media. If you keep it fun, simple and remove all friction, users will share and give you a chance to go viral.

Cost-effective distribution. Mobile web games can be distributed to millions within the brand’s target demographics through emerging mobile-web-game distribution channels.

And it uses fun to embed brands in customers’ lives!


Sources: [Digital New Zealand 2014 Report] , [Flurry Analytics]

How Other Companies Used Gamification

Here are some examples implemented by other companies in which choosing gamification proved to be effective.

Drop Into Macca’s by McDonalds

– Achieved #1 spot on local app store.
– Players averaged 5 minutes per session of play.
– 10 million game plays and 600, 000 prizes won!

[View Case Study]

Pleasure Hunt by Magnum Ice Cream

– On April 14th, it was the most tweeted URL in the world.
– 6 million people have visited the site.
– Consumers all the world had spent 425, 566 hours with the brand.

[View Case Study]

Star Player by Heineken

– 90 minutes of brand engagement per player.
– 77.6 million impressions worldwide.

[View Case Study]

Chok! by Coca Cola

– Achieved #1 spot on local app store.
– After 1 month, it was downloaded over 380, 000 times.
– Ads were viewed over 9 million times on TV, Youtube and Weibo.

[View Case Study]

Why Choose Justwo?


With extensive industry experience and a passion to make gamified solutions, Justwo stands out from all the rest.

Justwo is all you need for your gamification requirements. With years of experience in game development, graphic design and software development, we have the expertise to deliver high quality games to meet your objectives in fun and innovative ways. We focus on making every game as fun as possible for your customers to enjoy. We recognize that every business is unique, so we strive for our games to be designed to fit your business in every possible way.

Gamification is being leveraged by more and more businesses every year, but the Gamification providers in New Zealand is scarce and can be costly. No matter how big or small the task, we aim to make sure you meet your goals and stay within budget.

We provide solutions for the following platforms: iOS, Android, Web, Facebook, Windows, Mac, and Linux.

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